Ep 9 – Alison Stratten – Building a Strong Brand for Your Business

Hey Photogs! This week we are sitting down with Alison Stratten to talk about what branding really is, and trust me, it’s more than just your logo. Learn about the true meaning behind your brand, and how to make it the best it can be.


More About our Guest Speaker: As a co-author with her husband Scott, Allison Stratten writes about “Unmarketing”, “Unselling”, and “Unbranding”, allowing you to take your business to a whole new level.

The pair also inspires business owners from around the world with keynote speaking and their own podcast, UnPodcast. They teach you want not to do first, and then how to do it right.


Discussion Topics:

  • How to build customer loyalty.
  • The Four C’s that determine your branding.
  • Learn how your attitude can strongly affect your brand and business.
  • Branding can make or break your business. Find out how to use it as a tool for success.


If you have any questions about this episode or want to give me some feedback (I love all feedback) you can email me here: mike@photogsunite.com


And please leave me an honest review! It helps other photogs find this show and we can help more people create the images they imagine and build the business they dream of.

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About the Author Mike Lloyd

Mike is the Tim Burton of photography. He tells powerful, imaginative stories with cinematic photography. He specializes in dramatic, film-noir style boudoir and epic cinematic portraits. He's also the creative force behind Photogs Unite! which focuses on learning from professionals outside the photography industry to learn marketing, sales, branding, and everything else you need to know to build a thriving photography business. And burritos are the key to his happiness.

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