Ep 60 – Drew Barton – Your Website Isn’t About You

Hey Photogs! We are constantly competing for our clients attention, getting them to our website through SEOs, Facebook Ads, Google AdWords, all that good stuff. But before you make those decisions, we should ask ourselves, what are my goals, what do I want to achieve overall? 

Mike talks with Drew Barton about strengthening your online presence. What is the one question your should ask a marketing agent or a service provider before you sign up? Can you just pay someone to market your business instead of researching how to do it yourself or does hiring someone involve it's own researching? How do you stand out from the other gazillion photographers that are online and in your area? Will you get that special rose on this weeks the Bachelor: Photogs Edition?

More about our Guest Speaker: 

Drew Barton spent three years working at CNN.com before founding Southern Web in 2004. He manages the team, leads business development activities and sets the overall vision of the company. He is also the President of WP Site Care, a WordPress support site. Drew is an Eagle Scout, an active member of Entrepreneurs Organization (EO) and a recipient of the International Association of Business Communicators’ Silver Flame Award for an article he wrote about boosting website traffic. He is also the author of “The Buyer’s Guide to Websites,” which was written to empower business owners who are in the process of working with a digital agency to build a website. In his spare time, he enjoys learning Spanish and investing in real estate.

You can email him at drew@southernweb.com where you can receive his book for FREE!

Discussion Topics: 

  • Where to start marketing
  • How to tell if a marketing company is shady
  • What kind of budget do you need?
  • How to crush it in local SEO
  • Choosing the right key words

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About the Author Laura Silva

Laura Silva is the editor and show notes writer for the Photogs Unite! Podcast. When she's not refining the audio for the show, she edits videos on the side. She also volunteers at her local yoga center, where she can do a killer Astavakrasana (Eight-Angle Pose). Namaste.

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