Ep 57 – Orlando Rios – ‘Likes’ Don’t Pay Bills

Hey Photogs! With rules changing all the time, is it still worth it to have Facebook Ads? Why, yes! Mike talks with Orlando Rios about Facebook Ads and other marketing tricks to help spread your message to the world. Should we be worried about ManyChat messaging or is it the future? Should we focus on direct response or all around branding? Is it even worth it anymore to try to get organic reach?

Warning: This episode is NOT going to cover the basics of Facebook Ads. Need a refresher on Facebook Ads before you get into the advance stuff? Check out Ep 14 with Rick Mulready, Ep 29 with Mike Lloyd, or Ep 42 with Jonathan Alonso

More about our Guest Speaker: 

Orlando Rios is a veteran of digital marketing. Starting out as a social media coordinator for several companies at the dawn of MySpace (yeah, MySpace), he was at the forefront at what was a new advertising frontier at the time.

In late 2017, he said goodbye to Onnit as one of the longest-tenured employees in company history (5 years to be exact) to start his own digital marketing company. He's also super nostalgic about Pro Wrestling, hence the company name and references. You can find him at Dropkick Ads and on Dropkick Ads Facebook page.

Discussion Topics:

  • What are vanity metrics?
  • What really matters in social media advertising?
  • Should you boosts posts?
  • Should you use Google Adwords? Do people really click ads anyway?
  • How much should you spend for Facebook Ads to be effective?

Join Mike's Facebook Ad course to get started growing your business:

The Photogs Guide to Facebook Ads

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If you have any questions about this episode or want to give me some feedback (I love all feedback) you can email me here: mike@photogsunite.com or head on over to our website, www.photogsunite.com.

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About the Author Laura Silva

Laura Silva is the editor and show notes writer for the Photogs Unite! Podcast. When she's not refining the audio for the show, she edits videos on the side. She also volunteers at her local yoga center, where she can do a killer Astavakrasana (Eight-Angle Pose). Namaste.

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