Ep 51 – Keith Stoeckeler – Setting Up Your Business Smoothie

Hey Photogs! What is your brand? Is it high-end luxury or crazy punk rock? If you don't set your brand, your clients will set it for you, and everything you do (replying to emails, setting your prices, etc.) is part of your brand. Mike talks with Keith Stoeckeler, advertising expert, about learning to build your brand and evolving with it, depending on the type of clients you want to attract and the style you want to achieve.

More About our Guest Speaker:  

Keith Stoeckeler is fascinated with how brands position themselves, particularly with design, brand identity, and packaging. Enamored with how digital makes our lives easier. Always trying to simplify it - how it works, how it looks, how it is said. Cheeseburger addict and typeface admirer, who won't eat at a restaurant based on the signage and menu font. You can find him on twitter @keiths

Discussion Topics:

  • Difference between advertising and marketing
  • What do you want people to know about you?
  • Connecting with your audience
  • Style v. function

Links mentioned in show:

Ideal Client Checklist

Darryl Webber's Episode

"Setting the Table: The Transforming Power of Hospitality in Business" by Danny Meyer

"What's your business' smoothie?" article

Join Mike's Facebook Ad course to get started growing your business:

The Photogs Guide to Facebook Ads

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About the Author Laura Silva

Laura Silva is the editor and show notes writer for the Photogs Unite! Podcast. When she's not refining the audio for the show, she edits videos on the side. She also volunteers at her local yoga center, where she can do a killer Astavakrasana (Eight-Angle Pose). Namaste.

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