Ep 40 – Erica Castner – Building Up Relationships for Your Business

Hey Photogs! Do you feel sleazy running around town, handing out business cards to complete strangers, hoping to build your network? It doesn't have to feel that way. Mike talks with Erica Castner about building relationships with other businesses and entrepreneurs. What's the best way to approach people? How to do business with them? And how can you make yourself referable?

More About our Guest Speaker:
For over two decades, Erica Castner has helped business owners and Service providers improve their "word of mouth" marketing strategies to find, connect and convert more of their ideal clients . In addition to working with small business owners, Erica has had the privilege of working with (and for) nationally recognized brands such as: Lancome Cosmetics, Victoria's Secret, Dress for Success and the Miss America Organization, just to name a few. You can find her at Queen of Results and you can download a free guide here. You can also check out '8 Ways to Stay Top of Mind in the Eyes of Referral Partners'.

Discussion Topics:

  • Why is word-of-mouth marketing so powerful?
  • How can we facilitate a word of mouth strategy in our business?
  • Let’s go beyond our clients. Why should we expand our professional network?
  • How do you recommend we go from on-line to off-line with networking?
  • How do you leverage your personal network without just being needy all the time?

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About the Author Laura Silva

Laura Silva is the editor and show notes writer for the Photogs Unite! Podcast. When she's not refining the audio for the show, she edits videos on the side. She also volunteers at her local yoga center, where she can do a killer Astavakrasana (Eight-Angle Pose). Namaste.

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