Ep 35 – What’s a Sales Funnel?

Hey Photogs! Mike is doing a solo episode this week, talking about cold, warm, and hot traffic. What does that even mean? How do we speak to people at different stages of the buying cycle? And what are some ways to have our clients know, like, and trust us, to ultimately book us?

Discussion Topics:

  • Getting clients to know, like, and trust you.
  • Sales funnels are like a machine; once you've set up the initial model, it should run on it's own.
  • Different Facebook strategies for different photography genres


Animoto: photogsunite.com/animoto

Ideal Client Sheet: http://photogsunite.com/idealclient.pdf

Influence - Cialdini
https://www.amazon.com/Influence-Psychology-Persuasion-Robert-Cialdini/dp/006124189X 

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If you have any questions about this episode or want to give me some feedback (I love all feedback) you can email me here: mike@photogsunite.com or head on over to our website, www.photogsunite.com.

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About the Author Laura Silva

Laura Silva is the editor and show notes writer for the Photogs Unite! Podcast. When she's not refining the audio for the show, she edits videos on the side. She also volunteers at her local yoga center, where she can do a killer Astavakrasana (Eight-Angle Pose). Namaste.

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