Hey Photogs! Mike talks with Lynda West about creating live videos to help expand your brand and reach more clients. While we love to show some of our photos as part of an advertising campaign, Facebook and other social media platforms tend to favor videos over static pictures in their algorithm. Doing live videos will not only help you beat the algorithm and be featured more by Facebook, but also will put a face to the person behind the camera, for clients who want to know their potential photographer before they hire them.
More About our Guest Speaker: Known as the Oprah of San Diego, Lynda West is a master connector, best selling author, Chief Copy Editor and columnist of Life By Design Magazine, and the Facebook Live queen having done 2,500+ Facebook live videos. In 2015, she embarked on a journey of facing at least one fear every day. During her journey she met people ranging from Frank Shankwitz (the creator and a founder of the Make-a-Wish Foundation), Ron Klein (the inventor of the magnetic strip on the back of credit and debit cards), Brian Smith (the founder of UGG Boots), Gene Landrum (the creator of everyone's favorite mouse, Chuck E. Cheese), and many others. She started Living Live to help women entrepreneurs break through their fears so they can gain more confidence, generate more revenue, and make a greater impact on the world. Download her video content planner, to start making live videos today.
And please leave me an honest review! It helps other photogs find this show and we can help more people create the images they imagine and build the business they dream of.
Laura Silva is the editor and show notes writer for the Photogs Unite! Podcast. When she's not refining the audio for the show, she edits videos on the side. She also volunteers at her local yoga center, where she can do a killer Astavakrasana (Eight-Angle Pose). Namaste.