Ep 2 – Joe Pulizzi – How to serve your target audience and attract new clients

Hey Photogs! In the second installment of our Photogs Unite! Podcast, Mike talks content marketing with THE expert Joe Pulizzi. Joe shares his insight on how to build your audience and cater your content to their needs. And a little secret? You don’t need a big budget! Learn how content marketing will establish you as the expert in your field and allow potential clients to find you, instead of you having to search for them. You’ll definitely want to take notes during this one.  


More about our Guest Speaker: Joe Pulizzi is the founder of  Content Marketing Institute, the leading education and training organization for content marketing.

As an author of five books, we recommend starting with Content Inc.. This is a revolutionary book that will get you started on the right track to make content marketing work for you.


Discussion Topics

  • Learn how to build an audience and get them to know, like, and trust you.
  • Who are you creating content for and why should they care?
  • What platforms should be using and how should you use them?
  • Picking your content type and the best platform for it.
  • How is consistency in your marketing key?
  • What can you do as a photographer to get your content marketing started?


If you have any questions about this episode or want to give me some feedback (I love all feedback) you can email me here: mike@photogsunite.com


And please leave me an honest review! It helps other photogs find this show and we can help more people create the images they imagine and build the business they dream of.

Check out this episode!

About the Author Mike Lloyd

Mike is the Tim Burton of photography. He tells powerful, imaginative stories with cinematic photography. He specializes in dramatic, film-noir style boudoir and epic cinematic portraits. He's also the creative force behind Photogs Unite! which focuses on learning from professionals outside the photography industry to learn marketing, sales, branding, and everything else you need to know to build a thriving photography business. And burritos are the key to his happiness.

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